• Application Deadline:
• Position: Digital Marketing Executive


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Abuja


• Job Field Media / Advertising / Branding 
  

JOB SUMMARY:

Digital Marketing Executive At Arcade British International Academy, Abuja

We are seeking a highly skilled and experienced Digital Marketing Executive to lead our digital marketing efforts, increase our online presence, and establish our school as one of the most digitally visible school with a difference in Nigeria.

KEY RESPONSIBILITIES

• Develop and implement a comprehensive digital marketing strategy to achieve school goals


• Manage and optimize our website, social media, and online platforms


• Create and curate engaging content (text, images, videos) for digital channels


• Execute email marketing campaigns and newsletters


• Analyze and report on digital marketing metrics (traffic, engagement, conversion)


• Stay up-to-date with digital marketing trends and best practices


• Collaborate with departments to integrate digital marketing into overall strategy


• Manage digital marketing budget and resources


• Establish and manage a digital learning channel to create a strong and robust online learning community.

REQUIREMENTS:

• Bachelor's degree in Marketing, Communications, or related field


• 3+ years of experience in digital marketing, preferably in education


• Proven track record of success in digital marketing campaigns


• Strong knowledge of digital marketing channels (SEO, PPC, social media, email)


• Proficiency in digital marketing tools (Google Analytics, AdWords, Facebook Ads)


• Excellent content creation and copywriting skills


• Ability to work independently and collaboratively


• Strong analytical and problem-solving skills


• Experience with website management and content management systems

ADDITIONAL REQUIREMENTS:

• Experience in the education sector is an advantage


• Knowledge of Nigerian digital marketing landscape and trends


• Familiarity with graphic design and video editing software


• Strong understanding of brand management and reputation


• Ability to work under pressure and meet deadlines