Digital Marketer at Zumera Property Development Limited

Job Overview

Location
Lagos, Kogi
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
98825
Job Views
62

Job Description



Job Responsibilities



  • Develop, implement, and manage marketing campaigns that promote the products and services of our company.

  • Enhance brand awareness within the digital space and drive website traffic and acquire leads/customers.

  • Oversee the creation and delivery of digital content across various platforms such as websites, blogs, social media, and email.

  • Collaborate with the content team to create engaging and relevant content.

  • Plan and execute all web, SEO/SEM, marketing database, email, social media, and display advertising campaigns.

  • Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc.

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

  • Identify trends and insights, and optimize spend and performance based on the insights.

  • Manage and maintain the company’s social media presence.

  • Engage with customers and followers on social media platforms.

  • Design, build, and maintain our social media presence.

  • Plan and execute email marketing campaigns.

  • Work with internal teams to create landing pages and optimize the user experience.

  • Collaborate with agencies and other vendor partners.


Job Qualifications



  • Candidates should posess a Bachelor’s Degree in Marketing, Business, or a related field.

  • Proven working experience in digital marketing, particularly within the real estate industry.

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.


Job Requirements:



  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Net Insight, Omniture, Webtrends).

  • Working knowledge of ad-serving tools (e.g., DART, Atlas).

  • Experience in setting up and optimizing Google Adwords campaigns.

  • Strong analytical skills and data-driven thinking.

  • Up-to-date with the latest trends and best practices in online marketing and measurement.

  • Excellent communication and interpersonal skills.

  • Creative and innovative thinker.

  • Ability to work independently and in a team environment.


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