Head, Business Development / Marketing Executive at Markfema Nigeria Limited

Job Overview

Location
Lagos, FCT
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
99165
Job Views
89

Job Description



Description



  • Due to steady growth and expansion, we seek competent, experienced and dedicated individuals to fill the position below:


Purpose of Role



  • The Business Development Manager is responsible for securing new revenue within the institution’s existing customer portfolio and seeking new opportunities for business growth.

  • The role is expected to have a focus on strategizing, and prospecting, for new customers.

  • The role ensures an excellent client experience at all times and works in collaboration with the Operations team to ensure the smooth transition of realizations of new business opportunities.


Responsibilities



  • Define and coordinate nationwide marketing programmes

  • Drive and implement all marketing activities to ensure brand and product awareness in the marketplace

  • Maintain relationships with customers and identify new prospects.

  • Possess a strong understanding of our products and our competitors in the industry.

  • Follow the latest industry developments and best practices.

  • Maintaining relationships with existing customers and other stakeholders by providing support, information, and guidance; researching and recommending new business opportunities.

  • Recommending profit and service improvements; Identifying product improvements or new products by remaining current on industry trends, market activities, and competitors.

  • Research and develop a thorough understanding of the company’s people and capabilities.

  • Submit weekly progress reports and ensure data is accurate.

  • Present to and consult with senior-level management on business trends to develop new services, products, and distribution channels.

  • Identify opportunities for campaigns, services, and distribution channels that will increase customer base.

  • Using knowledge of the market and competitors to identify and develop the organization’s unique selling propositions and differentiators.

  • Carry out sales forecasts and analysis and present your findings to senior management.

  • Any other duties as may be assigned by Management.


Qualifications and Experience



  • Minimum of B.Sc / M.Sc Degree in Marketing, Actuarial Studies, or Business Administration from a reputable University.

  • A minimum of 10 Years of relevant professional experience in the HMOsector and/or Marketing sector is required

  • Excellent working knowledge of MS Office Suite

  • A proven track record in business delivery is very key.


Skills:



  • Ability to achieve set targets.

  • Ability to develop long–term relationships with Customers.

  • Ability to maintain and develop new Business Partners account, and liaison with back office staff in processing new clients.

  • PC word processing, PowerPoint presentation, spreadsheet and database preparation and evaluation skills.

  • Goal-oriented, focused and achieving targets.

  • Self-starter and team Player

  • Ability to Identify business opportunities.

  • Strong stakeholder management and team player.

  • Ability to network, prospect and persuade new customers.

  • Sound interpersonal and negotiation skills

  • Good oral and written communication skills

  • Leadership, Supervision and Coaching skills

  • Highly detail-oriented and analytical skills


Knowledge:



  • Experience in marketing and sourcing new clients 

  • Knowledge of the Health Insurance / HMO industry and current trends.

  • Knowledge of the market, current media issues, social media, competitor behaviour and strategy.

  • Knowledge of effective use of customer relations strategy.

  • Knowledge of online and offline marketing strategies and tools.

  • Knowledge of the financial products and services.

  • Experience in developing marketing strategies.

  • Experience in relationship building and customer management.


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