• Application Deadline:
• Position: Market Research Analyst


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 3 years


• Location Lagos


• Job Field Research 
  

Job Summary

• The Market Research Analyst will be responsible for gathering, analyzing, and interpreting market data to help inform business decisions.


• This role is crucial in understanding market trends, customer preferences, and competitive dynamics.


• The ideal candidate will have strong analytical skills, a deep understanding of market research techniques, and the ability to translate data into actionable insights.

Key Responsibilities

• Conduct market research to identify trends, market conditions, and potential opportunities for the company.


• Analyze data on consumer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.


• Prepare reports and presentations that summarize research findings and provide actionable insights to management.


• Monitor and forecast marketing and sales trends based on research data.


• Gather information on competitors, including pricing, product performance, and market share.


• Develop and implement surveys, questionnaires, and other data collection tools.


• Collaborate with cross-functional teams to provide insights that drive marketing strategies and business growth.

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Economics, or a related field. A master’s degree or relevant certification is a plus.


• Minimum of 3 years of experience in market research, data analysis, or a similar role.


• Proficient in market research techniques, statistical analysis, and data visualization tools.


• Strong analytical and critical thinking skills.


• Excellent written and verbal communication skills, with the ability to present data-driven insights clearly.


• Proficiency in Microsoft Office Suite, especially Excel, and familiarity with research tools such as SPSS, SAS, or similar.


• Ability to work independently and manage multiple projects simultaneously.

What We Offer

• Competitive salary and benefits package.


• Opportunity to work in a dynamic and innovative environment.


• Professional growth and development opportunities.


• A supportive and collaborative team culture.