• Application Deadline:
• Position: Digital Marketing & Content Lead


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Description

• The Digital Marketing & Content Lead will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand awareness, drive website traffic, and generate leads.


• This role requires a blend of creativity and analytical skills, with a strong focus on content creation, social media management, SEO, and performance marketing.


• The ideal candidate will have a deep understanding of digital marketing trends, tools, and best practices, and will be able to lead a team to achieve marketing objectives.

Key Responsibilities

Digital Marketing Strategy:

• Develop and implement a multi-channel digital marketing strategy aligned with the company’s goals.


• Plan and manage campaigns across digital platforms including social media, email, search engines, and display advertising.


• Monitor and analyze performance metrics to optimize campaigns and achieve KPIs.

Content Creation & Management:

• Lead the creation of engaging and high-quality content for various digital channels, including blogs, social media posts, videos, and newsletters.


• Develop a content calendar and oversee the timely production and publication of content.


• Ensure all content aligns with brand voice, messaging, and marketing goals.

SEO & SEM:

• Optimize website content for search engines to improve organic rankings and drive traffic.


• Manage pay-per-click (PPC) campaigns, including keyword research, ad creation, and performance analysis.


• Stay updated with SEO and SEM trends and implement best practices.

Social Media Management:

• Oversee the company’s social media presence across all platforms.


• Develop and execute social media strategies to grow followers, increase engagement, and drive traffic.


• Engage with the online community and respond to comments and inquiries in a timely manner.

Email Marketing:

• Design and execute email marketing campaigns to nurture leads and retain customers.


• Segment email lists and personalize messaging to improve open rates and conversions.


• Analyze email campaign performance and implement improvements.

Analytics & Reporting:

• Use analytics tools (e.g., Google Analytics, social media insights) to track campaign performance and generate reports.


• Provide regular updates to senior management on marketing activities, performance, and ROI.


• Continuously refine digital strategies based on data-driven insights.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.


• 5+ years of experience in digital marketing, with a focus on content creation, SEO/SEM, and social media management.


• Proven track record of developing and executing successful digital marketing campaigns.


• Strong understanding of digital marketing tools and platforms, including Google Analytics, AdWords, and social media management tools.


• Excellent written and verbal communication skills.


• Creative thinker with strong problem-solving abilities.


• Ability to manage multiple projects and meet deadlines in a fast-paced environment.


• Experience with marketing automation tools and CRM systems is a plus.


• Leadership experience with the ability to motivate and manage a team.