• Application Deadline: Fri, 27 Sep 2024 00:00:00 GMT
• Position: Brand Manager - Home Care


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 - 7 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Purpose

Utilise a thorough understanding of the African consumer, customer and competitor environment to develop compelling brand strategies, aligned to group brand strategies

Reports to

Category Lead, Home Care

Significant  Relationships (Internal & external)

• Regional Marketing team


• Brand Development & Activation Team


• Cross-functional teams from Finance, Commercial, Supply Chain, HR, NPD, Consumer Insights, Digital


• Advertising agencies & Service providers

Key Accountabilities

• Contribute to the creation and development of brand strategy to grow brands market share volume/value and profitability; and oversee strategy implementation.


• Support the delivery of overall budgeted profitability of the brand by developing solid brand strategies that grow and sustain brand performance.


• Monitor and report the regional brand’s performance through brand health indicators (NNS, GM, MC) and key consumer KPIs (awareness, trial, attribute rating etc.)


• Explore & exploit new growth opportunities for the brand.


• Initiate and lead the NPD process ensuring that its requirements are managed and delivered according to targets with clear hand over to CBUs at Gate 2 .


• Collate local consumer insights and output from research plans to feed into the development of the brand strategy.


• Define pricing policy for products within the brand portfolio in the Region.


• Develop regional communication material aligned to the brand strategy and that support the delivery of CBU brand plans


• Participate actively in company-wide initiatives as required – e.g. Margin Improvement


• Proactively identify sources and resource needs to support brand growth

Job Context & Special Features:

May require

• Significant in-country and regional travel


• International travel


• Flexibility to work on weekends

Qualification , Experience & Competencies

Qualifications Experience

• Bachelor Degree


• 5-7 years demonstrated experience in Brand Management


• Professional Qualification in Marketing is essential


• IT savvy including the use of MS Office Suite of Applications

Capabilities/Technical skills

Consumer Champion

• Insight generation (Developed)


• Communication (Proven strength)


• Digital (Proven strength)

Brand Champion

• Brand propositions (Developed)


• Strategy (Developed)

Profit and Growth Champion

• Commercial delivery (Proven strength)


• RTM (Proven strength)

Innovation Champion

• Innovation (Developed)


• NPD and PLM (Proven strength)

Business Leader

• Personal leadership (Developed)


• Personal drive (Developed)


• Talent development (Developed)