• Application Deadline:
• Position: Social Media & Digital Marketing Specialist



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 3 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

About the Role:

• Are you a digital dynamo with a flair for creativity and a passion for driving results? London Academy Business School is on the hunt for a trailblazing Social Media & Digital Marketing Specialist to catapult our professional and academic programs into the spotlight. From foundation degrees to executive education, and our prestigious undergraduate/postgraduate courses in collaboration with the University of Sunderland through Transnational Education (TNE), you'll be at the helm of our digital presence.

Key Responsibilities:

• Strategic Mastermind: Develop and execute a cutting-edge social media strategy across platforms (Facebook, Instagram, LinkedIn, X, YouTube, TikTok).


• Content Guru: Create, curate, and manage captivating content—posts, videos, reels, graphics, and paid ads—that resonates with diverse audiences.


• Campaign Architect: Plan and launch dynamic campaigns for academic programs, executive training, and events.


• Analytics Whiz: Monitor engagement and analytics to fine-tune performance and maximise impact.


• CRM Pro: Leverage CRM systems (e.g., HubSpot) to manage leads, nurture prospects, and drive email marketing campaigns.


• Ad Strategist: Design and deploy targeted ad campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other platforms.


• Collaborative Innovator: Work with teams to ensure a unified message across all channels.


• Storyteller: Develop high-quality, audience-specific content that showcases LABS programs, testimonials, success stories, and unique offerings.


• Planner Extraordinaire: Align content calendars with recruitment seasons, program deadlines, and training schedules.


• Data Analyst: Dive into campaign performance metrics, website traffic, and audience insights to generate actionable reports.


• Brand Champion: Boost LABS' and University of Sunderland TNE's brand visibility locally and globally.


• Trendsetter: Identify new trends, opportunities, and tools to keep LABS at the forefront of digital education marketing.

Qualifications and Experience:

• Educational Background: Bachelor's degree in Marketing, Communications, Media, or related fields.


• Experience: Minimum 3 years in social media management, digital marketing, and lead generation (preferably within education or professional training sectors).


• Technical Skills: Proficiency with CRM Systems (e.g., HubSpot, Salesforce) and experience in managing paid advertising campaigns (Google Ads, LinkedIn Ads, Facebook/Instagram Ads).


• Creative Flair: Ability to develop visually stunning and engaging content.


• Organizational Skills: Strong project management skills with an eagle eye for detail.

Key Competencies:

• Innovative Thinker: Crafting campaigns that captivate and align with business goals.


• Data-Driven Decision Maker: Using insights to steer decisions and optimize campaigns.


• Tech Enthusiast: Quick to embrace new tools and platforms for enhanced efficiency.


• Communicator: Exceptional written, verbal, and visual storytelling skills.


• Time Manager: Juggling multiple projects and meeting tight deadlines with ease.


• Team Player: Collaborating seamlessly across departments and with external partners.

Unique Benefits:

• Global Impact: Working with an international organization like London Academy Business School means you'll be part of a global network, gaining exposure to diverse cultures and innovative practices.


• Combating Brain Drain: By contributing to high-quality education and professional training within Nigeria, you'll play a crucial role in reducing the "JAPA" syndrome, helping to retain talented individuals within the country.


• Reducing Capital Flight: Your efforts will help keep educational investments within Nigeria, reducing the need for students to seek opportunities abroad and thereby minimising capital flight.


• Nation Building: Join us in our mission to make Nigeria great again by empowering the next generation of leaders and professionals through top-tier education and training programs.


• Fundraising Opportunities: Leverage your skills to raise funds from international organisations and generate scholarship opportunities for deserving students.


• Professional Growth: Enjoy opportunities for continuous learning and development, with access to cutting-edge tools and international collaboration.


• Dynamic Work Environment: Thrive in a forward-thinking institution that values innovation, creativity, and teamwork.