Job Description
Job Description
SFA( Sales force automation) Management in NIGERIA
- Data Owner for all Distributors Sales Rep, Retail Outlet Master, Wholesalers Mapping , channel mapping.
- ASSABIL app training for salespeople and supervisors (lots of time in the field to properly train them individually)
- Technical support in case of challenges using ASSABIL by sellers
- ASSABIL Backoffice set-up and training for distributors
- Technical support in case of problems using ASSABIL Backoffice by distributors
- Creation / modification / update of the customer database (POS)
- Creation / modification / update of the daily routes of the in ASSABIL
- Creation / modification / update of BIC products & selling prices
- Creation / modification / update of promotions
- Capturing master data from multiple sources and integrating into an operational data store for replication to other destination systems if possible.
- Manage the quality of data, consistent classification and data-reconciliation issues. [Ex: Creating and Updating]
- Weekly/Monthly Master data cleansing activities. [Ex: Weekly outlet master reconciliation report, Dormant Customer Review]
- Configure and maintain the SFA phones for sales representatives,
- Train the sales representatives and distributors,
- Provide troubleshooting support in case of issues,
- Update price lists when necessary,
- Create new products in the SFA tool,
- Create and update the sales representatives' routes,
- Create and update questionnaires for merchandisers
Integrity of Data
- Ensure integrity of all data in the Assabil
- Secondary sales data reconciliation is done between systems & sign off at the end of each period.
- Ensure all monthly sales related data are transmitted by Distributors and are fully available in SFA by closing dates.
- Manage SFA/Assabil user logins (Create, Update) for the top Management
- Manage all information field operation CRM related complaints from the end users and solve them open path to fast & accurate information in data base.
- Sales Reports template creation into a meaningful dashboard through Power BI
Sales Tools Management
- Owner of all Smart phone data base Phone Ids vs User name and phone number (Excel file to be updated)
- Smart phones subscriptions provider management- data usage vs cost per phone
- Configuration of telephones for salespeople and supervisors
Sales Team Bonus calculation/ Customer Year End Rebate
- Generate the sales team performance from Assabil and share it with respective Sales Managers for alignment
- Prepare the year end rebate Actual budget for payment approvement based on signed trade terms
- Manage all sales related data Claim from trade and sales force
- Work with Regional Sales Managers to ensure 100% accuracy of all sales made outside the SFA Assabil
- Support Customer service to obtain additional secondary sales data needed
Information Reporting
- Publish IMS sales reports for top management and field sales team to monitor target vs achievement both in area level and category wise.
- Update the customer classification in SFA according to performance/relocation
- Track the deployment of all POSM in the trade, provide monthly reports
- Secondary Sales target vs achievement for sales Managers to monitor performance vs target/category /channel/region
- Monitor daily stock Inventory in Distributor, Area & region.
- Conduct Customer ranking and evaluation
Key Performance Indicators / Key Figures
- Secondary Sales Report
- Customer daily Stock Inventory
- POS sales hierarchy based on performance
- Monitor the sales KPIs – Strike Rate Average Basket Product Product performance at Point of purchase
- Sales Performance/region/channel/category
Candidate Profile: Qualifications / Technical Skills
R= Required D = Desired
Simple Criteria
- R - At least 2-3 years in a Sales Information Management System preferably in FMCG Industry
- R - Perfect knowledge of Microsoft operating systems, especially POWER BI
- R- Proficiency in SFA tools, with the ability to configure and customize them according to needs. Knowledge of CRM, ERP tools, and cloud environments
- D - Some sales experience would be beneficial
Complex Criteria
Professional skills:
- R - Business and results oriented with proven negotiation skills
- R - Be able to identify new sales opportunities (new customers, new segments)
- R - Hard working, rigorous, well organized and able to work autonomously
- R - Good business acumen (understanding of our business model involving different stakeholders from brand to distributors to retailers/trade to consumers)
- D - Capacity to deal with reporting and meet tight deadlines
- D - Analytic, accurate and quick interpretation of figures
Personal skills:
- R - A self-starter, working under their own initiative... and a completer/finisher
- R - Ability to analyze and provide clear recommendations
- R - Build strong relationships with both key external and internal customers
- R - Energy and passion for achievement of own commitments and delivering company objectives
Previous / Professional Experience
- A minimum of 3 years of experience managing an SFA or CRM solution, with a solid understanding of business processes, and 1-2 years of experience in a Sales Information Management System, preferably in the FMCG industry
Additional Information
- IT degree / advanced degree preferred
- Software engineering skills
- Architecture design, systems
- System design / development integration
- General database admin
- DTS / BCP / ISQL
- Query construction
- Understanding of architecture / features
- Use of WL Analyst
- SQL , database
- Valid driving license
- No direct people management.
- Speaks fluent English. Knowledge of local language(s) a plus.
- Ready to travel intensively within the assigned territory and work on the field (70% of the time)
- International mobility a plus