• Application Deadline:
• Position: Marketing Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 5 - 15 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  




• Salary Range ₦200,000 - ₦300,000/month
  
  

We are seeking a dedicated and dynamic Marketing Manager to drive our client's inbound product marketing and outbound go-to-market strategy for our range of perfume products and services. 

This is a unique opportunity to become an integral part of an innovative perfume product and service development and marketing team that values innovation, collaboration, and excellence role offers the opportunity to influence product roadmaps and develop key strategies that drive market success. You will work in a supportive environment that encourages professional growth and values the voice of the customer in shaping product narratives.

The ideal candidate is an experienced product and service marketer who has developed product and service marketing strategies, including synthesising research into a targeted strategy, product-market fit, value propositions, messaging/positioning, and go-to-market plans.

This role requires engagement and close partnership with event planners, corporate communications managers, departmental and supermarket managers, perfume resellers, and perfume product accessories suppliers. 

Join a global product marketing team that values innovation, collaboration, and excellence. This role offers the opportunity to influence product roadmaps and develop key strategies that drive market success. You will work in a supportive environment that encourages professional growth and values the voice of the customer in shaping product narratives.

Job Responsibilities 

• Developing and improving marketing plans unique to different perfumery products and services.


• Conceiving and improving existing marketing strategies.


• Networking with different supplier groups within the perfumery product and service delivery value chain


• Identifying and engaging different customer groups relevant to the ADAM business model 


• Conducting marketing research and analysis to produce relevant marketing information and evaluate trends.


• Conducting marketing research to identify new perfumery products and services and conducting competitive intelligence analysis.


• Monitoring ongoing marketing campaigns and spending based on the budget allocated.


• Creating and generating reports on an ongoing marketing campaign's key performance indicators (KPIs).


• Creating engaging marketing materials to drive online and physical marketing campaigns.


• Ensuring effective and efficient distribution of marketing materials to relevant customer groups 


• Monitor market trends and analyse customer activities to identify business opportunities.


• Managing online (including social media marketing) and offline marketing channels 


• Develop and implement comprehensive marketing strategies encompassing various channels, such as traditional media (TV, print) and digital platforms.


• Coordinates and oversees diverse promotional events, exhibitions, and communication campaigns to enhance brand visibility.


• Conducts market research to analyse trends, competition, and consumer behaviour, shaping the overall marketing approach.

Essential Skills

• Bachelor’s degree in marketing, communications, or a related field


• 5-10 years of B2B and B2C marketing experience, with a focus on FCMG and luxury products with at least 3 years leading company-wide initiatives


• Strong track record of developing product and go-to-market strategies. 


• Proven ability to drive innovation and execute projects with excellence.


• Strong data analysis skills and experience with customer research techniques


• Experience working as a corporate marketing executive or an event planner will be beneficial. 


• Must be highly fluent in spoken and written English. A key part of the role will be writing and editing proposals to corporate and other business customers. 


• Proficient in Microsoft Office applications (Word, Excel and PowerPoint)

Additional Skills Required 

Accepting Feedback, Active Listening, Attention to Details, Analytical Thinking, Brand Management, Brand Marketing, Business Development, Campaign Performance Analysis, Channel Marketing, Coaching and Feedback, Communication, Consumer Behaviour, Content Marketing, Content Strategy, Creativity, Customer Insight, Developing Communication Strategies, Digital Marketing, Embracing Change, Emotional Regulation, Empathy, Entertainment Management, Inclusion, Intellectual Curiosity