Job Description
Job Purpose
- This position will play a key role in shaping and implementing our marketing strategies.
- It oversees both internal and external communications, ensuring our messaging aligns with the company’s vision and engages stakeholders effectively.
- This role is pivotal in driving brand awareness, customer engagement, and supporting business growth.
Key Responsibilities
- Marketing Strategy Development: Create, execute, and monitor comprehensive marketing plans to achieve business objectives.
- Internal Communications: Develop and maintain effective communication strategies to foster alignment and engagement across teams.
- External Communications: Manage PR, media relations, and corporate communications to enhance the company’s public image.
- Brand Management: Lead initiatives to strengthen and maintain a consistent and impactful corporate identity.
- Campaign Management: Plan, execute, and analyze marketing campaigns across digital and traditional platforms.
- Stakeholder Engagement: Collaborate with internal teams, partners, and external agencies, government bodies and agencies to deliver marketing initiatives.
- Market Research: Conduct market analysis to identify trends, opportunities, and competitive insights.
- Budget Management: Develop and manage the marketing budget, ensuring cost-effective allocation of resources.
Qualifications & Experience
- Bachelor's Degree or Higher National Diploma (HND) in marketing, Business Administration, Communications, or a related field.
- Proven experience in a marketing leadership role, preferably within a PLC environment.
- 7-10 years experience in marketing management, with at least 5 years in a senior management role
- MBA or any other professional certification in Marketing Management is an added advantage.
- Strong expertise in internal and external communication strategies.
- Excellent project management and organizational skills.
- Ability to analyze data and translate insights into actionable strategies.
- Good knowledge of Metrics and Data Analysis
- Proficiency in digital marketing tools and platforms.
- Exceptional interpersonal and communication skills (both oral and written).
- A creative mindset with a focus on achieving results.
- Ability to use marketing automation technology and CRM software
- Knowledge of Microsoft Dynamics Navision or any other Enterprise resource planning (ERP) software.
- Proficient in MS Office including Word, Excel, Outlook and ability to produce captivating PowerPoint presentations.