• Application Deadline:
• Position: Social Media Officer



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 2 - 4 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Job Summary

• The Social Media Officer is responsible for developing, implementing, and managing the company's social media strategy to enhance brand awareness, engagement, and drive relevant traffic. 


• This role involves creating compelling content, managing social media platforms, analyzing performance metrics, and staying up-to-date with the latest social media trends. 


• The ideal candidate is creative, data-driven, possesses excellent communication skills, and has a proven track record of successful social media management.

Responsibilities

• Develop and execute social media strategies aligned with marketing goals.


• Create engaging and relevant content (text, images, videos) for various social media platforms.


• Manage and maintain the company's social media presence across all relevant channels.


• Monitor social media trends, tools, and applications, and implement best practices.


• Engage with the online community, respond to inquiries, and foster positive interactions.


• Track and analyze social media performance metrics to optimize campaigns and strategies.


• Collaborate with marketing and other teams to ensure brand consistency and integrated campaigns.


• Identify and engage with influencers and key stakeholders.


• Stay up-to-date on social media algorithm changes and adapt strategies accordingly.


• Manage social media budgets and ensure cost-effectiveness.

Requirements

• Bachelor's Degree in Marketing, Communications, Digital Marketing, or a related field.


• 2 - 4 years of proven experience in social media management, content creation, and community engagement.


• Strong understanding of various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).


• Excellent writing, editing, and visual communication skills.


• Proficiency in using social media management tools and analytics platforms.


• Strong analytical and problem-solving skills with the ability to interpret data and generate insights.


• Creative and innovative thinker with a passion for social media trends.