The Ideal candidate will manage designated social media platforms, covering content creation, strategy development, daily management, and design services for campaigns and promotional materials.
Responsibilities
Developing a monthly social media calendar and providing it 15 days in advance to the start of the month.
Creating and scheduling posts at least two weeks in advance.
Sending them to the Marketing Manager for approval before the above point.
Maintaining brand identity, niche awareness, and aligning posts with brand protocols.
Researching optimal posting times, analysing weaknesses, and increasing engagement.
Design branding images, capture product photos, create product demo videos, maintain a product catalogue, and manage responses in coordination with the Marketing Manager.
Creating holiday/event posts, promotions, and Google Ad designs.
Expanding audience organically and boosting interactions.
Setting objectives and tracking ROI.
Monitoring SEO and web traffic metrics.
Overseeing social media account designs and implementing new features for brand awareness.
Supporting product carton design templates, POP material, event coverage, showroom revamps, and SIP/SOP for our brand. and various marketing collaterals (e.g., price tags, uniforms, radio jingles).
Enhance brand presence across Facebook, Instagram, LinkedIn, Twitter, and other social media platforms as required.
Growing and managing the profiles of the Brands
Manage the backend of our 4 websites, make necessary changes to product information, and take backups
Update products, track & follow up orders and payments of e-commerce websites(Jumia & others)
Help with designing & creating Images for the outdoor and indoor branding of stores
Requirements
8-10 years Proven experience in social media management and content creation.
Strong knowledge of platform algorithms, analytics, and paid advertising.
Proficiency in Photoshop or CorelDRAW is required
Experience with back-end development
Excellent copywriting, communication, and creativity skills.