• Application Deadline:
• Position: On-Trade Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 5 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Purpose of Job

• To oversee team members and manage relationships with on-trade customerswithin the hospitality unit(such as bars, restaurants, and hotels) through strategic planning and promotional activities, to drive sales growth and increase brand presence.

Description

• Developand execute on-trade strategies and plans to drive sales growth and increase market share in the on-trade sector.


• Build and maintain strong relationships with key on-trade customers, including bars, restaurants, and hotels, to ensure customer satisfaction, loyalty, and long-term business partnerships.


• Plans and executes promotional activities, events, and campaigns in the on-trade channel to enhance brand visibility and consumer engagement.


• Conducts market analysis and gathers insights on trends, customer needs, and computer activities, toidentifygrowth opportunities and inform strategic decision-making.


• Negotiates pricing, contracts, and terms with on-trade customers to ensure mutually beneficial agreements and optimize profitability.


• Provide regular reports on performance and insight to senior management to highlight key success areas.


• Train and support on-trade staff on product knowledge and selling techniques to enhance the effectiveness of customer-facing staff and drive sales.


• Regulatory changes in the hospitality industry

Key Performance Indicators

• Sales growth/targets achieved


• Customer acquisition


• Core completion


• Brand penetration


• Customer retention


• Promotional effectiveness


• Compliancerate


• Monitor strike rate

Job Requirements

• HND / Bachelor's Degree


• 5+ years of sales experience within the FMCG / Manufacturing industry


• Good time management skills and must be self-disciplined


• Strong organizational skills.