Communications & Social Media Officer at Women in Management, Business and Public Service (WIMBIZ)

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
11 days ago

Additional Details

Job ID
145391
Job Views
29

Job Description






Job Description




  • The communications & social media Officer will be responsible for managing WIMBIZ’s digital presence, enhancing brand visibility, and supporting program participation through strategic storytelling, stakeholder engagement, and integrated communications execution.

  • The role will drive awareness, engagement, and participation across WIMBIZ initiatives through effective content creation, media engagement, social media management, and event publicity.



Duties and Responsibilities

Communications & Social Media Management:




  • Identify innovative approaches to promote WIMBIZ programs and strengthen brand positioning.

  • Develop and manage engaging multimedia content (graphics, videos, reels, captions, etc.) across social media platforms.

  • Plan and execute social media campaigns aligned with organizational goals.

  • Manage and optimize paid social media advertisements for maximum reach and engagement.

  • Monitor platforms, respond to comments/messages, and foster stakeholder engagement.

  • Track performance metrics and provide actionable insights and recommendations.

  • Support the development and implementation of an integrated communications plan.



Event Promotion & Coverage:




  • Promote programs and initiatives to drive participation and registrations.

  • Coordinate media and press engagement for WIMBIZ events.

  • Ensure strong real-time digital coverage during programs.

  • Lead post-event visibility through content repurposing (recaps, testimonials, highlights).



Reporting & Performance Evaluation:




  • Monitor social media trends and campaign performance.

  • Provide periodic analytics reports and recommendations.

  • Deliver post-event communication performance reports highlighting: Reach, Engagement, Media coverage & Lessons learned



Stakeholder & Media Engagement:




  • Build and maintain relationships with media partners and key stakeholders.

  • Collaborate with internal teams, PR partners, and external stakeholders to amplify messaging.

  • Support cross-functional initiatives requiring communications input.



Qualifications and Experience

Education:




  • Bachelor's Degree in Communications, Marketing, Public Relations, or related field.



Experience:




  • 3+ years of experience in communications, PR, or social media management.

  • Experience working within the nonprofit or membership-based sector is an advantage.



Core Competencies:




  • Strong writing, editing, and storytelling skills.

  • Content creation & visual communication skills.

  • Social media analytics & reporting capability.

  • Stakeholder engagement & relationship management.

  • Proficiency in:

    • Microsoft Office

    • Social media management tools (Hootsuite, Buffer, Meta Business Suite. Etc)

    • Content Creation Tools (Canva, Capcut, etc.)

    • Email Marketing Tools (Mailchimp, Zoho, etc.)

    • Virtual platforms (Zoom, Teams, etc.).





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