Job Description
Job Description
- The communications & social media Officer will be responsible for managing WIMBIZ’s digital presence, enhancing brand visibility, and supporting program participation through strategic storytelling, stakeholder engagement, and integrated communications execution.
- The role will drive awareness, engagement, and participation across WIMBIZ initiatives through effective content creation, media engagement, social media management, and event publicity.
Duties and Responsibilities
Communications & Social Media Management:
- Identify innovative approaches to promote WIMBIZ programs and strengthen brand positioning.
- Develop and manage engaging multimedia content (graphics, videos, reels, captions, etc.) across social media platforms.
- Plan and execute social media campaigns aligned with organizational goals.
- Manage and optimize paid social media advertisements for maximum reach and engagement.
- Monitor platforms, respond to comments/messages, and foster stakeholder engagement.
- Track performance metrics and provide actionable insights and recommendations.
- Support the development and implementation of an integrated communications plan.
Event Promotion & Coverage:
- Promote programs and initiatives to drive participation and registrations.
- Coordinate media and press engagement for WIMBIZ events.
- Ensure strong real-time digital coverage during programs.
- Lead post-event visibility through content repurposing (recaps, testimonials, highlights).
Reporting & Performance Evaluation:
- Monitor social media trends and campaign performance.
- Provide periodic analytics reports and recommendations.
- Deliver post-event communication performance reports highlighting: Reach, Engagement, Media coverage & Lessons learned
Stakeholder & Media Engagement:
- Build and maintain relationships with media partners and key stakeholders.
- Collaborate with internal teams, PR partners, and external stakeholders to amplify messaging.
- Support cross-functional initiatives requiring communications input.
Qualifications and Experience
Education:
- Bachelor's Degree in Communications, Marketing, Public Relations, or related field.
Experience:
- 3+ years of experience in communications, PR, or social media management.
- Experience working within the nonprofit or membership-based sector is an advantage.
Core Competencies:
- Strong writing, editing, and storytelling skills.
- Content creation & visual communication skills.
- Social media analytics & reporting capability.
- Stakeholder engagement & relationship management.
- Proficiency in:
- Microsoft Office
- Social media management tools (Hootsuite, Buffer, Meta Business Suite. Etc)
- Content Creation Tools (Canva, Capcut, etc.)
- Email Marketing Tools (Mailchimp, Zoho, etc.)
- Virtual platforms (Zoom, Teams, etc.).