• Application Deadline:
• Position: Channel Development Manager (Local National Sales)



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 4 - 7 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Job Summary

• We are seeking experienced Channel Development Managers to drive residential market expansion and strengthen dealer performance.


• The role combines strategic trade marketing, channel development, and sales performance management to accelerate market share growth across assigned regions.


• Preferred Background


• Candidates must have prior experience working with leading consumer electronics or home appliance companies such as:


• Highly Preferred:


• Fouani, Samsung, Midea, SIMS, Somotex


• Alternatively Acceptable: Deekay & Sons, Skyrun, TCL, Jamara, CGCL


• Product Focus


• Air Conditioners


• Televisions

Key Responsibilities

• Expand and strengthen the dealer network within assigned territories.


• Identify, onboard, and develop new channel partners to improve market penetration.


• Conduct regular dealer visits to promote brand value and drive product visibility.


• Drive sell-out growth per dealer and improve sales velocity.


• Monitor and analyze sell-in versus sell-out performance to optimize stock movement.


• Improve regional distribution coverage and penetration.


• Track dealer performance and implement corrective action plans where necessary.


• Implement branded display corners and ensure strong in-store visibility in key outlets.


• Execute trade marketing initiatives to increase brand dominance in retail channels.

Requirements & Qualifications

• 4–7 years experience in channel sales or trade marketing within consumer electronics or home appliances.


• Strong network within the Lagos and/or South-South markets.


• Proven track record in dealer development and territory expansion.


• Strong analytical skills to track performance metrics and market trends.


• Excellent negotiation, communication, and relationship management skills.


• Results-driven with the ability to meet and exceed sales targets.