• Application Deadline:
• Position: Regional Trade Marketing Manager (HVAC Solutions)



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 3 years



• Location Abuja , Kogi , Kwara , Lagos , Nasarawa




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Role Overview

• The Regional Trade Marketing Manager will be responsible for expanding and strengthening the dealer network across Abuja and all states in North Central Nigeria: Benue, Kogi, Kwara, Nasarawa, Niger, Plateau, and the Federal Capital Territory (FCT).


• This role combines strategic marketing, trade development, and performance management to drive distribution growth, improve sell-out performance, and increase regional market share.

Key Responsibilities

• Expand the dealer network within assigned territories across Benue, Kogi, Kwara, Nasarawa, Niger, Plateau, and FCT


• Identify, recruit, and onboard new dealers to improve market coverage


• Visit dealer outlets regularly to promote the brand and educate dealers on the company’s value proposition


• Drive sell-out growth per dealer and improve sales velocity


• Monitor and analyze sell-in versus sell-out performance


• Improve regional distribution penetration and market share


• Track, evaluate, and manage dealer performance against KPIs


• Implement branded display corners in key dealer outlets


• Provide regular performance reports and market intelligence feedback


• Execute trade marketing initiatives and regional growth strategies.

Requirements

• Minimum of 3+ years experience in channel sales, trade marketing, or dealer development


• Must have hands-on experience selling:


• Air Conditioners


• Televisions


• Experience in HVAC, consumer electronics.


• Strong negotiation, relationship management, and analytical skills


• Proven track record of driving dealer performance and regional expansion


• Ability to travel extensively within Benue, Kogi, Kwara, Nasarawa, Niger, Plateau, and FCT


• Strong reporting and performance tracking capability.

Key Competencies:

• Strategic Thinking


• Sales & Distribution Management


• Trade Marketing Execution


• Performance Monitoring & Analytics


• Relationship & Stakeholder Management


• Market Expansion Strategy.