• Application Deadline:
• Position: Digital Marketing Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 4 - 6 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Job Summary

• We are seeking a creative, data-driven Digital Marketing Manager to lead our digital strategy and online brand presence.


• This role is responsible for planning and executing digital campaigns that drive brand awareness, customer engagement, and conversionacross multiple platforms.


• The ideal candidate is an expert in digital tools, analytics, and trends, with a passion for building impactful online experiences in a highly competitive FMCG landscape.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with overall brand and business goals.


• Manage and optimize all digital channels including social media, email marketing, SEO/SEM, programmatic ads, influencer partnerships, and the company website.


• Plan and oversee digital campaigns (organic and paid) across platforms like Meta,Google, TikTok, YouTube, etc.


• Lead content strategy and creation; from briefs to publishing; ensuring consistency in tone, visual identity, and messaging.


• Monitor, analyse, and report on performance metrics (e.g., reach, engagement, CTR, conversion) to inform decision-making and optimize ROI.


• Oversee digital marketing budget, ensuring cost-effective campaigns and spend tracking.


• Stay up to date with digital trends, technologies, and competitor activity to identify growth opportunities.


• Collaborate with brand managers, sales teams, and creative agencies to ensure integrated messaging and seamless campaign execution.


• Manage the company’s digital assets and ensure brand alignment across all online platforms.


• Support e-commerce strategy and digital lead generation for sales and retail teams.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.


• 4–6 years of hands-on experience in digital marketing roles, preferably in FMCG, retail, or agency settings.


• Strong understanding of digital media buying, targeting, and optimization (Google Ads, Facebook Ads, etc.).


• Proficient in analytics tools such as Google Analytics, Meta Business Suite, SEMrush, Hootsuite, or similar.


• Experience with email automation tools (e.g., Mailchimp, HubSpot) and CMS platforms (e.g., WordPress, Shopify).


• Proven ability to lead successful digital campaigns that meet or exceed KPIs.


• Creative mindset with strong visual and copy sensibility.


• Excellent organizational and communication skills.

Key Competencies:

• Digital Strategy & Execution


• Social Media Management


• SEO/SEM & Performance Marketing


• Content Marketing & Influencer Engagement


• Data Analytics & ROI Tracking


• Budget Management


• Campaign Innovation


• Cross-functional Collaboration