Job Description
Job Description
- Drive sell-out, optimize inventory turns, protect margin, and grow market share for TV & Audio portfolio within assigned territory/channel.
- This role is responsible for:
- Sell-in to dealers
- Sell-out from dealers
- Stock health
- Pricing discipline
- Dealer activation
- Market intelligence
- No P&L theory. Pure commercial execution
Key Responsibilities
Sales Execution:
- Achieve monthly sell-in target by SKU
- Drive sell-out tracking (weekly reporting from key dealers)
- Push premium mix (QLED / OLED / Soundbars)
- Ensure minimum display presence in top outlets
Product Focus & Portfolio Management:
- Ensure correct SKU mix in channel
- Prevent over-stocking of slow models
- Phase-out obsolete models before price crash
- Promote high-margin SKUs
Inventory & Working Capital:
- Maintain 6–8 weeks stock cover
- Reduce aging stock (>90 days)
- Improve inventory turnover (minimum 4–6 turns annually)
- Align purchase planning with brand principal
Pricing & Margin Discipline:
- Enforce MAP / agreed pricing
- Prevent unnecessary discounting
- Protect minimum GM%
Market Intelligence:
- Monitor competitor price changes weekly
- Report promotion activities (Hisense, TCL, LG)
- Identify gaps in portfolio
Dealer Development:
- Conduct minimum 20 dealer visits per month
- Identify new channel opportunities
- Train dealer sales staff quarterly