• Application Deadline:
• Position: Growth and Distribution Lead



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 8 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Key responsibiities

• Develop and execute the company’s growth and distribution strategy aligned with business objectives.


• Identify new market opportunities, customer segments, and expansion channels.


• Set clear KPIs for acquisition, retention, engagement, and revenue growth.


• Build quarterly and annual growth roadmaps.


• Optimize Customer Acquisition Cost and maximize Customer Lifetime Value.


• Manage marketing budgets efficiently and track ROI across channels.


• Develop offline and online distribution networks where relevant.


• Negotiate partnership agreements and manage partner performance.


• Expand product presence across new platforms and ecosystems.


• Build dashboards to monitor acquisition, funnel performance, and growth metrics.


• Analyze user behavior to identify growth opportunities.


• Provide weekly/monthly performance reports with actionable insights.


• Use data to inform campaign optimization and strategic decisions.


• Develop retention strategies (email marketing, CRM, automation, loyalty programs).


• Improve user onboarding and engagement flows.


• Implement upsell and cross-sell strategies.


• Reduce churn and increase repeat purchase rates.


• Work closely with Product, Sales, and Marketing teams to align growth initiatives.


• Provide customer insights to inform product improvements.


• Collaborate on go-to-market strategies for new products or features.

Requirements

• Bachelor’s degree in Marketing, Business, Economics, or related field.


• 8+ years experience in growth, performance marketing, distribution, or commercial strategy.


• Strong analytical skills and data-driven decision-making ability.


• Proven experience scaling acquisition channels.


• Experience managing digital marketing budgets.


• Strong negotiation and partnership development skills.


• Proficiency in analytics tools (Google Analytics, Meta Ads, CRM tools, Excel, etc.).


• Experience in startups, tech, media, fintech, retail, or fast-paced industries is a plus.