Digital Marketer at HRBP Limited

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
4 days ago

Additional Details

Job ID
145917
Job Views
25

Job Description






Key Responsibilities




  • Lead Acumeet’s digital strategy across paid, owned, and earned channels.

  • Run targeted campaigns on LinkedIn, Google Ads, Meta, and programmatic channels

  • Optimize retargeting funnels to drive product demos, free trials, and pipeline contribution.

  • Manage website SEO, CRO, analytics (GA4), and landing page performance.

  • Implement and optimize marketing automation flows for SDR/AE handoff

  • Own the Acumeet content calendar across all formats

  • Produce compliance-aligned content that resonates with enterprise personas

  • Translate technical capabilities (Azure OpenAI, on-prem deployment, AI models, security posture) into compelling messaging

  • Work with the sales team to ensure event ROI and lead capture follow-up

  • Collaborate with product & engineering to simplify technical concepts into product marketing stories.

  • Develop persona-based messaging for: Financial Services, Healthcare, Government, Telecom, Professional Services

  • Build dashboards for: MQLs, SQLs, pipeline contribution, Cost per acquisition (CPA) MQL → Demo Conversion Campaign ROI Organic website growth



Qualification and Requirement




  • Bachelor’s in marketing, Communications, Business, or related fields

  • Mnimum of 2years experience in Digital marketing, B2B SaaS or Tech marketing.

  • Experience marketing SaaS tools, or Microsoft ecosystem solutions.

  • Hands-on experience with campaigns targeting enterprise buyers.

  • Strong expertise in digital channels (SEO, SEM, LinkedIn Ads).

  • Ability to translate technical concepts (AI, LLMs, cloud, compliance) into simple, compelling content.

  • Experience managing offline events and B2B activations.

  • Excellent writing, storytelling, and communication skills.

  • Comfortable working cross-functionally with Sales, Product, and Engineering teams.



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