• Application Deadline:
• Position: Brand Strategist



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Core Responsibilities

• Market & Consumer Research: Conduct primary and secondary research to analyze customer behavior, industry trends, and competitor strategies.


• Brand Positioning: Define a brand’s unique value, including its mission, vision, voice, and personality, to differentiate it in the market.


• Identity Development: Establish brand guidelines and standards for visual identity (logos, colors) and verbal identity (slogans, tone of voice).


• Strategic Planning: Create long-term plans for brand communication across all platforms, including digital, print, and social media.


• Cross-Functional Collaboration: Partner with creative teams (designers, writers) to translate strategies into actionable creative briefs for marketing campaigns.


• Performance Analysis: Monitor brand metrics, such as awareness and sentiment, using data to adjust strategies for better growth and impact.


• Consistency Management: Ensure all brand messaging and visuals remain consistent across all customer touchpoints and internal communications.