• Application Deadline:
• Position: Marketing Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 3 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Job Description

• They are looking for a highly driven and entrepreneurial Marketing Manager to own and scale theiruser experience and growth engine.


• This role is not just about running campaigns the ideal candidatewill be responsible for building repeatable, scalable growth systems that drive user acquisition, activation, and retention.


• The ideal candidate will work closely with product, operations, and partners to ensure growth is not just fast, but sustainable.

Key Responsibilities

• Develop and execute data-driven growth strategies to increase rider acquisition across multiple channels.


• Identify and test high-impact growth loops (referrals, partnerships, campus/community activations, offline channels).


• Drive aggressive user growth targets through continuous experimentation and optimization.


• Plan, launch, and optimize paid and organic campaigns across digital platforms.


• Track CAC, LTV, conversion rates, and channel performance to ensure efficient spend.


• Continuously run A/B tests on messaging, creatives, and funnels.


• Build strategic partnerships with businesses, communities, and institutions to drive adoption.


• Identify unconventional distribution channels that unlock new user segments.


• Collaborate with on-ground teams to execute local growth initiatives.


• Design lifecycle marketing strategies to improve activation and retention.


• Work with product teams to improve onboarding flows and user experience.


• Implement engagement strategies (push notifications, email, incentives, offers).


• Own growth dashboards and reporting.


• Translate data into actionable insights and growth experiments.


• Ensure all decisions are backed by measurable impact.

Requirements

• 3+ years experience in marketing, performance marketing, or similar roles.


• Proven track record of scaling user acquisition in a startup or high-growth environment.


• Strong understanding of digital marketing channels and growth frameworks.


• Experience working cross-functionally with product and operations teams.


• Ability to move fast, test quickly, and iterate based on results.


• Strong analytical and data interpretation skills.


• Experience with growth tools (analytics, CRM, attribution tools).


• Deep understanding of local market dynamics in Abuja or similar environments