They are seeking aDigital Marketing Officer to execute digital marketing strategies across its brands and business units.
Responsibilities
Execute digital marketing campaigns across multiple brands and channels.
Manage social media platforms and develop engaging content.
Plan and monitor paid advertising campaigns across platforms such as Google and Meta.
Manage email marketing campaigns and customer communications.
Update and maintain website content.
Implement SEO/SEM strategies to improve online visibility and traffic.
Develop influencer and digital partnership opportunities.
Track campaign performance, leads, engagement, conversions, and ROI.
Conduct market and competitor research.
Prepare digital marketing reports and recommend campaign improvements.
Support lead generation and online sales initiatives.
Requirements
Bachelor's Degree in Marketing, Communications, Business Administration, Digital Marketing, or a related field with 4 – 6 years of relevant digital marketing experience.
Proven experience in social media management and digital advertising.
Strong content creation and copywriting skills.
Good knowledge of SEO, SEM, email marketing, and website management.
Experience with Google Ads, Meta Ads, Google Analytics, or similar tools.
Strong analytical, creative, communication, and organizational skills.
Experience with influencer marketing or digital agencies is an advantage.